This is my process work that went into creating a visual identity for a mock contemporary furniture biennale. The word “Inspired” was used as the key message to communicate the essence of what the event is about.

My process focused on researching different ways of expressing three dimensional forms through two dimensional illustrations. My research inspired me to use the expressive style of Robert Motherwell’s paintings by creating three large black abstract shapes that were used for the biennale’s poster series. I felt that the painterly illustrations of shapes captured the essence of conceiving new forms through imagination and process.

I chose to use a heavy and condensed Franklin Gothic font that I felt evoked the essence of mass and form as it is usually associated with wood type or letter type.