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JOSH GOODBAUM: Logo design | Lindsay Fisher

My good friend Josh Goodbaum asked me to produce a logo and word mark for his private therapy practice for adolescents. I created a graphic drawing of a long leaf plant to communicate the concept of growth as a process involving separate parts and stemming from a single base. We decided to use five rainbow colours to reflect Josh’s solidarity with the LGBTQ community. The final printing was done with foil stamping at Everlovin’ Press in Kingston, Ontario.

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